POKHAREL, B. Customer Relationship Management: Related Theories, Challenges and Application in Banking Sector. Banking Journal, [S. l.], v. 1, n. 1, p. 19–28, 2011. DOI: 10.3126/bj.v1i1.5140. Disponível em: https://www.nepjol.info/index.php/BJ/article/view/5140. Acesso em: 1 may. 2024.