THAKUR, Binay Kumar; SINGH, Balgopal. The Impact of Advertising on Consumer Brand Preference: A Focus on Soft-Drink Brands in Nepal. The Gaze: Journal of Tourism and Hospitality, [S. l.], v. 14, n. 1, p. 23–37, 2024. DOI: 10.3126/gaze.v14i1.81706. Disponível em: https://www.nepjol.info/index.php/GAZE/article/view/81706. Acesso em: 6 dec. 2025.