Thakur BK, Singh B. The Impact of Advertising on Consumer Brand Preference: A Focus on Soft-Drink Brands in Nepal. The Gaze: J Tourism & Hosp. [Internet]. 2024 Dec. 31 [cited 2025 Dec. 6];14(1):23-37. Available from: https://www.nepjol.info/index.php/GAZE/article/view/81706