Vol. 14 No. 1 (2024)

Articles

• Analyzing the Financial Dynamics of Tourism and Their Economic Impact in Nepal

  Shiva Raj Adhikari

  1-12

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• From Scroll to Soul: How Social Media Builds Travel Brands

  Dilli Raj Sharma, Binod Shah, Bijay Mahato

  13-22

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• The Impact of Advertising on Consumer Brand Preference: A Focus on Soft-Drink Brands in Nepal

  Binay Kumar Thakur, Balgopal Singh

  23-37

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• Short-and Long-Run Impact of Money Supply on Nepalese Stock Market Performance:Evidence from Johansen Co-integration, Vector Error Correction Model, and Granger Causality Analysis

  Krishna Bahadur Thapa

  38-50

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• Digital Tourism Experiences for Tourist Site Revisit: An Empirical Review from Nepal

  Mandip Dulal, Santosh Aryal

  51-65

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• Factors Affecting Investment Decision in Nepalese Stock Market

  Prem Bhadur Dasuni

  66-75

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• Small and Medium Size Organization Tax Planning Practice in Baglung, Nepal

  Ram Raja Kandel

  76-96

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• The Role of Digital Microfinance in Enhancing Financial Inclusion and Poverty Alleviation

  Rajeev Ranjan Choubey, Sapna Sugandha, Shree Bala Gupta, Sneha Chaurasiya

  97-106

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• Effects of Promotion, Training and Compensation on Employee Retention in Commercial Banks in Nepal

  Sonila Shakya

  107-115

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• Factors Affection Entrepreneurship Development in Surkhet District

  Youbaraj Poudel

  116-130

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