https://www.nepjol.info/index.php/IJSSM/issue/feed International Journal of Social Sciences and Management 2019-04-29T10:53:05+00:00 Dr Umesh P. Shrivastava editor.ijssm@gmail.com Open Journal Systems An international online journal in the English language published quarterly (January, April, July and October) by SEM-Biotech Publishing. Full text articles available. Content also available on the journal's own website (<a href="http://www.ijssm.org">www.ijssm.org</a>). https://www.nepjol.info/index.php/IJSSM/article/view/23545 Relationship Between Word of Mouth (WOM) Communication and Brand Equity of Sport Products Among Consumers in Kuantan, Pahang 2019-04-29T10:53:00+00:00 Rozita Abdul Latif rozita.abdlatif@uitm.edu.my Norlina Ramli linaramli25@gmail.com Aishah Nadirah Mohamed Alauddin aisha8734@ns.uitm.edu.my <p>The main purpose of this study was to determine the relationship between word of mouth (WOM) communication and brand equity of sport products among consumers in Kuantan, Pahang. Four hundred and sixty-one consumers from Kuantan, Pahang participated in the study. Participants completed WOM communication questionnaires originally designed by Uslu et al. (2013), and the brand equity questionnaire originally designed by Yoo and Donthu (2001) and Lassar et al. (1995). The results showed high level of WOM communication of mean of 3.56 and (SD= .72) and the brand equity dimensions indicated highest mean on “perceived quality” 3.73 with (SD= .63). The <em>r</em>-value was (p&lt;.487) and it indicated a significant positive relationship between WOM communication and brand equity. The findings of the study provide theory and understanding for marketers in influencing consumers to have positive WOM communication and brand equity towards sports brands.</p> <p><em>Int. J. Soc. Sc. Manage. Vol. 6, Issue-2: 28-34</em></p> <p>&nbsp;</p> 2019-04-24T00:00:00+00:00 ##submission.copyrightStatement## https://www.nepjol.info/index.php/IJSSM/article/view/22803 Contribution of Gender on Academic Self-Concept among Adolescents of Children Villages, Nepal 2019-04-29T10:53:01+00:00 Rita Dangol ritadangol397668@gmail.com <p>Academic self-concept is the crucial part of the educational adjustments of adolescents. Thus this paper aims to assess the academic self-concept via gender of adolescents. For this purpose, researcher employed the post positivist philosophy with cross sectional survey design. The data was gathered through self-administered questionnaire from the 74 adolescents. This numbers of adolescent were randomly assigned from 95 adolescents according to the Wolff and Pant’s guidelines. After this, the researcher adopted both descriptive and Chi square test to analyze the results. This study revealed that the adolescents’ exhibit the elevated level of academic self-concept where their peer groups, teachers, school and families also make contribution. Likewise, gender makes significant effects in academic self-concept and exam results among adolescent. Finally, the academic self-concept makes sure about the well educational adjustment among adolescents and further promotes their successful career in near future.</p> 2019-04-24T00:00:00+00:00 ##submission.copyrightStatement## https://www.nepjol.info/index.php/IJSSM/article/view/22595 Practices of Human Resource Management in Tribhuvan University 2019-04-29T10:53:03+00:00 Milan Shrestha milanshrestha313244@gmail.com <p>Human Resource Management (HRM) has been a crucial issue for Tribhuvan University (TU) due to the presence of a high number of students and teachers within the University Structure.&nbsp; The main purpose of this study was to explore the practices of the HRM in the TU.&nbsp; I adopted socio-constructivism as a research paradigm and narrative inquiry as the research design which is qualitative in nature.&nbsp; It used in-depth interview technique to collect information which was supported by literature review.&nbsp; TU conducts its overall human resource activities in coordination with executive bodies, campus chief, and line agencies like TUSC.&nbsp; The executive body is responsible for the entire HRM practices and other bodies have their own peculiar functions. For Instance, TUSC conducts the job design, job analysis, selection, recruitment, and performance appraisal process in the entire TU. HRM practices are familiar to the rules and regulations of TU and adopt them.&nbsp;</p> 2019-04-24T00:00:00+00:00 ##submission.copyrightStatement## https://www.nepjol.info/index.php/IJSSM/article/view/22474 Self-Care Habits of Undergraduate Nursing Students at University of Lahore 2019-04-29T10:53:04+00:00 Anita Javed anita.javed88@gmail.com Sunil Mukhtar anita.javed88@gmail.com Iram Majeed anita.javed88@gmail.com Mohammad Afzal anita.javed88@gmail.com Syed Amir Gilani anita.javed88@gmail.com <p>Self-care is a dynamic decision to take an interest in the activities that are known to build general physical, emotional, mental, social, spiritual well-being, improving inspiration, struggle for ideal wellbeing with support to change the way of life to move toward a condition of ideal wellbeing. Cross-sectional descriptive research design was used to conduct the study. Sample (n=133) was taken from nursing institutes by using convenient sampling. 5 point Likert scale base self-administered questionnaire was used for the collection of data. Data was analyzed by using SPSS version 21. Ethical clearance was obtained before research. One sample T test was applied. Nursing students have positive self-care habits as P value regarding self-care habits is significance (<em>p</em>=.000). The study of self-care practices is an important component of health promotion and disease prevention . Students have positive self-care habits related to health.It is clear stated that nursing students have adequate knowledge about self-care habits.</p> 2019-04-26T00:00:00+00:00 ##submission.copyrightStatement##