PALIKHE, A. Impact of Humor Advertising on Brand Purchase Strategy. Journal of Nepalese Business Studies, [S. l.], v. 12, n. 1, p. 60–70, 2019. DOI: 10.3126/jnbs.v12i1.28183. Disponível em: https://www.nepjol.info/index.php/JNBS/article/view/28183. Acesso em: 6 may. 2024.