Journal of Nepalese Business Studies <p><em>The Journal of Nepalese Business Studies</em> is a peer-reviewed, open access, management journal published annually in December by the Faculty of Management, Prithvi Narayan Campus, Pokhara. The journal welcomes original research papers on topics related to business and administration areas, including but are not limited to: business, marketing, finance, accounting, banking, general management, operation management, human resources management and entrepreneurship.</p> <p>Journal of Nepalese Business Studies does NOT charge authors for article submission and processing fees.</p> <p>The journal is also available on the campus website at <a href=""></a></p> Faculty of Management Prithvi Narayan Campus en-US Journal of Nepalese Business Studies 2350-8795 <p>This license allows reusers to distribute, remix, adapt, and build upon the material in any medium or format, so long as attribution is given to the creator. The license allows for commercial use.</p> Impact of Public Spending in Infrastructure on Influencing Economic Development from East Africa Countries: The Vector Auto Regressive Analysis <p>Infrastructure development is essential for a country's growth and development. The goal of this study is to look at how public infrastructure expenditure affects economic growth in East Africa. Countries:The Vector Auto Regressive Analysis. The study employed a time series data research approach using secondary data. The population was applied to the financial records from 1984/85 to 2015/16. (Annual Data). The study's sample size was 32 yearly observations. The study's research site was purposefully chosen in Uganda. The data was gathered from a variety of trustworthy sources, including the World Bank. The Johansen co integration test shows a long-run relationship between public investment in infrastructure, communication, and electricity and the rate of economic growth. Simultaneously, the Granger-Causality test revealed indirect causality between economic development rate and all components of public spending used, with a P- Value of 0.04; and the Vector Auto Regressive (VAR) consequences revealed that public spending on infrastructure, communication, and energy had a direct effect on economic development rate. According to the study, increased investment on major infrastructure such as water facilities, airports, highways, power, trains, and communication adds considerably to the rate of economic development by boosting the efficiency of the public and private sectors.</p> James Daniel Chindengwike Copyright (c) 2022 Journal of Nepalese Business Studies 2022-12-28 2022-12-28 15 1 1 10 10.3126/jnbs.v15i1.50304 Impact of Service Quality Dimensions on Customer Satisfaction in Nepalese Financial Institutions based on SERVPERF Model <p>The banking sector's expansion leading to client happiness is critical for a country's economic development because it contribute to large amount of capital resource for the country. Thus, this research aims to quantify the impact of service quality dimensions on customer satisfaction in Nepalese financial institutions based on SERVPERF (Cronin &amp;Taylor, 1992) model. &nbsp;In this paper, the explained variable is customer satisfaction and the predictor variables are tangibility, reliability, responsiveness, assurance and empathy. Convenience sampling technique was used to select 350 respondents from different financial institution within Pokhara city. The study incorporated structured questionnaire for collecting the information on service quality dimensions and customer satisfaction. The confirmatory factor analysis and structural equation modeling techniques were used to examine the five elements of service quality in regard to customer satisfaction. The result of CFA with fit indices of GFI=0.943, AGFI=0.922, χ<sup>2 </sup>/df =1.434, RMSEA=0.035, CFI=0.881 and TLI=0.854 advocate that the measurement model has a excellent fit. Following CFA, path analysis was performed that resulted with fit indices GFI=0.938, AGFI=0.918, χ<sup>2</sup>/df =1.341, RMSEA=0.031,CFI=0.885, TLI=0.862 suggest that the structural model has an excellent fit. Furthermore, path analysis results show that the service quality components of assurance, responsiveness, and reliability are positively and significantly associated with customer satisfaction. This study provides policymakers and senior management in Nepalese financial institutions with practical insights for better understanding all aspects of service quality in order to satisfy their clients and develop their relationships for the organization's long-term sustainability</p> Bibek Karmacharya Copyright (c) 2022 Journal of Nepalese Business Studies 2022-12-28 2022-12-28 15 1 11 26 10.3126/jnbs.v15i1.50375 Factors Affecting Investment Decisions of Employees Working on Financial and Non-Financial Sectors: A Case of Pokhara Metropolitan City, Nepal <p>The emergence of the financial market favorably influences the economy. The choices of an individual engaging in the financial market have a crucial part in setting the market trend, which subsequently affects the economy. This research seeks to examine the variables impacting the investment choices of people functioning in financial and non-financial sectors. The research employs a social survey design, based on 280 samples obtained by a structured questionnaire employing a convenience sampling approach. The study was restricted to the Pokhara metropolitan city of Nepal. Descriptive Statistics, Chi-square test, t-test, ANOVAs, Confirmatory Factor Analysis and Structural Equation Modeling were utilized to fulfill the study goals. The study demonstrates that there is no substantial difference between personnel working in the financial and non-finance industries on herding, market, heuristic and demographic component. However, people working in the financial industry examine more economic aspects and the total investment performance is greater for employees working in the financial sector. Further, the research reveals that self-confidence, market information, the recommendation of professionals, minimization through portfolio diversification and high-income level increases in interest in investment were the significant influential factors affecting investment decisions of an employee working in financial and non-financial institutions. The CFA establishes a significant link between observable variables and their fundamental constructs. The path analysis demonstrates that Market, Herding, Knowledge and Economic factors has a favorable influence on investment choices. The regulatory authority and related institutions should equip investors in respect of both economic and behavioral elements to make a smart investment choice.</p> Ramkrishna Chapagain Bharat Ram Dhungana Bibek Karmacharya Copyright (c) 2022 Journal of Nepalese Business Studies 2022-12-28 2022-12-28 15 1 27 45 10.3126/jnbs.v15i1.50376 Determinants Factors of Microfinance Performance in Nepal <p>This study concerns the key factors of performance of the Nepalese microfinance institutions (MFIs). The principal goal of the study is the identification of necessary operational performance of MFIs. The determinants influencing MFIs' performance were identified using descriptive, correlational, and casual-comparative study methodologies. The study's conclusions demonstrated a strong correlation between MFIs performance and information technology, loan lending processes, and regulatory environment. The regulatory Framework seems to be an important factor in Nepal's microfinance performance as well. The study also discovered that MFIs performance is significantly influenced by the loan lending system, regulatory environment, and information technology. The study discovered that the loan lending system, regulatory framework, information technology, loan lending system, employee motivation, management system, effective risk management, and regulatory framework have a positive link with the performance of MFIs and significantly affect it. Additionally, it shows that the operational effectiveness of MFIs in Nepal has no correlation with employee motivation, management system, and effective risk management. The study's findings will be helpful to all parties involved with MFIs, including investors, regulators, legislators, and BFIs. According to the outcome, operational efficiency significantly affects the viability and continuation of service of Nepalese MFIs.</p> Krishna Prasad Chaulagain Basu Dev Lamichhane Copyright (c) 2022 Journal of Nepalese Business Studies 2022-12-28 2022-12-28 15 1 46 59 10.3126/jnbs.v15i1.50380 Factors Measuring Client Satisfaction on Stock Broker Services in Pokhara Valley <p>Customer satisfaction is very important for the success of the business. This study measured the client satisfaction with broker services in Pokhara valley. &nbsp;Convenience sampling technique is used for selection of sample and 385 respondents who were trading stock in secondary market were taken as sample. Different twelve items were used to measure the clients’ satisfaction. Means score, Exploratory Factor Analysis (EFA), and Confirmatory Factor Analysis (CFA) were used for data analysis. The study found majority of the clients are satisfied with the stock brokers’ services in Pokhara valley. Further, responsiveness and trustworthiness were found as the major factors related to clients' satisfaction with stockbroker services. This study concluded that stockbrokers should be more responsive to the clients and their services should be trustworthy to increase the client's satisfaction.</p> Deepesh Ranabhat Sabina Subedi Mala Ranabhat Copyright (c) 2022 Journal of Nepalese Business Studies 2022-12-28 2022-12-28 15 1 60 71 10.3126/jnbs.v15i1.50383 Effectiveness of Nepalese Online Advertisement in Recalling a Product <p>Online advertising is becoming more popular because it is easier to access and less expensive. Similar to this, the regulatory limitations on the use of conventional advertising instruments for advertisements in Nepal boosted the popularity of online advertisements. Therefore, a marketer also wants their advertisement to be very efficient at getting customers to remember their products. The goal of the paper is to determine how well Nepalese online advertisements help consumers recall products. The article polled 270 Nepalese customers who have gone through online advertisements. The study discovered banner ads the most preferred type of online as among the respondents. The paper found that online ads helped to make online purchasing decisions and recalling products. The respondents were concerned about the value associated with the product displayed in online ads. Similarly, the Nepalese online ad viewers did not find effective in the use of humor in online ad in recalling the products and services.</p> Rashesh Vaidya Copyright (c) 2022 Journal of Nepalese Business Studies 2022-12-28 2022-12-28 15 1 72 82 10.3126/jnbs.v15i1.50385 Factors Affecting Work Life Balance: A Case Study of Himalayan Bank Ltd. <p>Service oriented organizations are focusing themselves on providing effective services via satisfied and customer friendly employees. Himalayan Bank, being one of the reputed commercial private bank in Nepal has a challenge to become an employee-friendly organization for providing quality services to customers. This research is carried out to find the factors that influence the effectiveness of the employees who are responsibly working for the quality, image and prospect of the organization. This article is mainly focused on exploring family responsibilities as well as work responsibilities which have impact on the job satisfaction of the employees working permanently in the bank. Primary data used in this study have been collected through the structured questionnaire distributed to selected employees. Collected data are analyzed by using excel and SPSS. Cronbach’s alpha is calculated to see the reliability of the items used as the instrument to measure variables. Correlation, t-test, regression analysis, F-test as well as post hoc analysis are done to examine the status and impact of variables. Most of the independent variables taken into consideration are found to have significant impact on the dependent variable.&nbsp; Practical and theoretical implications in work life balance is prescribed for practical and theoretical implications in the future.</p> Sunita Bhandari Copyright (c) 2022 Journal of Nepalese Business Studies 2022-12-28 2022-12-28 15 1 83 98 10.3126/jnbs.v15i1.50393 Performance of Value Added Tax System in Nepal: A Model-based Descriptive Analysis <p>The implementation of Value Added Tax (VAT) policy in Nepal has completed almost 24 years. The paper intends to assess the VAT performance in terms of revenue collection over the past two decades of its implementation. An econometric modeling and descriptive analysis methods have been applied to analyze secondary time series data extracted from Economic Survey 2021. The revenue growth model is applied to calculate the ratio of change in VAT revenue in the current year over the total VAT revenue of the previous year. The data show that VAT collection has been consistently increasing and the collection gap has been decreasing over the years. The major contributing factors are burgeoning import, soaring private consumption, and newly introduced VAT withholding system.</p> Kamal Bahadur Koirala Copyright (c) 2022 Journal of Nepalese Business Studies 2022-12-28 2022-12-28 15 1 99 106 10.3126/jnbs.v15i1.50395 Decision Making Behavior of Individual Stock Investors’ in Nepal <p>The study’s primary objective is to explore the factors influencing the individual investors’ decision making behavior of Nepalese stock investors and to examine the relative degree of influence of such factors with respect to various demographic and socio-economic characteristics. The study follows quantitative approach and exploratory and descriptive research designs. Survey was conducted during March through May, 2021 obtaining 505 usable responses. Factor analysis was performed to explore the influential factors. The factor “Accounting and stock market information” was revealed to be of highest influence in decision making behavior of individual stock investors. The effect of “Public and economic information” was found to be significantly different between male and female investors; surprisingly not among different age groups. “Accounting and stock market information” was found to be significantly different among investors with various educational qualifications. Classical rational criteria such as expected dividends, expected corporate earnings, dividends paid and condition of financial statements were found to be most influential variables. While most respondents seemed to be unaware of the consequences of the contemporary issues like environmental record, increase of firm’s involvement in solving community problems and perceived ethics of firm, the need for relevant awareness and educational campaigns regarding the importance of social, ethical, environmental value of investments seems alarming.</p> Raju Basnet Chhetri Copyright (c) 2022 Journal of Nepalese Business Studies 2022-12-28 2022-12-28 15 1 107 124 10.3126/jnbs.v15i1.50397 Editorial Note Vol.15(1) <p>Not Available</p> Hari Prasad Pathak Copyright (c) 2022 Journal of Nepalese Business Studies 2022-12-28 2022-12-28 15 1 List of Reviewers 2022 <p>Not available</p> Hari Prasad Pathak Copyright (c) 2022 Journal of Nepalese Business Studies 2022-12-28 2022-12-28 15 1 10.3126/jnbs.v15i1.50404