Journal of Nepalese Business Studies <p><em>The Journal of Nepalese Business Studies</em> is a peer-reviewed, open access, management journal published annually in December by the Faculty of Management, Prithvi Narayan Campus, Pokhara. The journal welcomes original research papers on topics related to business and administration areas, including but are not limited to: business, marketing, finance, accounting, banking, general management, operation management, human resources management and entrepreneurship.</p> <p>Journal of Nepalese Business Studies does NOT charge authors for article submission and processing fees.</p> <p>The journal is also available on the campus website at <a href=""></a></p> en-US <p>This license allows reusers to distribute, remix, adapt, and build upon the material in any medium or format, so long as attribution is given to the creator. The license allows for commercial use.</p> (Prof. Hari Prasad Pathak, PhD) (Sioux Cumming) Wed, 31 Jan 2024 11:15:03 +0000 OJS 60 An Enquiry into the Issues of Sustainability of Economic Impact of International Tourism in Nepal <p>The tourism sector of Nepal has seen a sharp rise in the number of tourist arrivals in the last one decade; however, its realised economic benefit has not grown at the same pace. This paper, therefore, has delved into this concern using the Keynesian multiplier and MGM2 approach to assess the economic impact of tourism in Nepal. The analysis shows that the fall in both per capita tourist spending and tourism multiplier has jointly cancelled out the monetary benefits originating from the increased number of tourist arrivals. Moreover, the proportion of budget travellers is increasing in the visitors to Nepal, and the demand of increased tourists is catered by imported goods and services. This occurrence in the tourism sector of Nepal has constrained its forward linkages with other sectors of the economy. Therefore, the author recommends that the policymakers should prioritise tourism targets in dollar values and develop differentiated campaigns to attract the high and low-end tourists separately in different months of the year. They should also incentivise and prioritise local productions to strengthen the economic ties between tourism and other sectors of the economy.</p> Shashi Kant Chaudhary Copyright (c) 2023 Journal of Nepalese Business Studies Sun, 31 Dec 2023 00:00:00 +0000 Professional Career Planning of Management Graduates in Pokhara <p>A critical component of management graduates' future success and work happiness is the planning of their professional careers. In order to better understand how several elements, including as those related to family, personal interests, financial rewards, peer influences, and motivation to work, this study looked at how management graduates in Pokhara planned their professional careers. A 285 management graduates from various institutions and colleges located within Pokhara Metropolitan city were participated in questionnaire survey. This study's methodology is an analytical and casual comparative research design. There are positive correlation between career planning of management graduates and family related factors (.274), career planning and personal interest (.059), career planning and financial benefits (.092), career planning and peer influences (.499) and career planning and motivation to work (.514). It is concluded that those who are more motivated at work are more likely to engage in professional career planning. The multiple regression analysis showed that professional career planning was significantly predicted by personal interest (.438), family related factors (.237), motivation to work (.575), but not by financial benefits (.009) and peer influences (-.014). In terms of professional career planning, the model explained 48.6 percent of the variance, and the goodness of fit metrics (F-Statistic= 17.345) showed that the model suited the data well. According to the findings, financial benefits and peer influences may not have as big of an impact on management graduates' professional career planning as personal interest, family related factors and motivation to work. Hence, this study contributes to point out the most pressing impact on management graduates while planning their professional plans.</p> Nabin Bahadur Adhikari Copyright (c) 2023 Journal of Nepalese Business Studies Sun, 31 Dec 2023 00:00:00 +0000 Impact of Environmental, Social and Governance Factors on Investment Decision of Investors in Nepal <p>In recent years, there has been a growing emphasis on the impact of Environmental, Social, and Governance (ESG) factors in investment decision-making. This study explores the relationship between ESG factors and investment decisions, focusing on 392 individual investors in Pokhara, Nepal. A survey-based research design was employed, analyzing data through Confirmatory Factor Analysis and path analysis. The results indicated a significant positive impact of social and governance variables on investment decisions, whereas environmental factors showed no significant influence. Investor awareness was found to moderate the relationship between governance factors and investment decisions, emphasizing its importance. The independent variables explained approximately 69 percent of the variation in investment decisions. The study's findings underscore the significance of ESG factors in guiding investment decisions. This research offers valuable insights for brokerage houses and companies, facilitating the development of investment products tailored to individual investors' ESG preferences. These efforts contribute to promoting sustainable investment practices in Nepal.</p> Bibek Karmacharya Copyright (c) 2023 Journal of Nepalese Business Studies Sun, 31 Dec 2023 00:00:00 +0000 Human Resource Management and Employee Engagement in Nepalese Commercial Banks <p>Employee Engagement is mainstream attention for any type of organizations in the current business scenario. The aim of this study is to examine the relationship between employee engagement and HRM components among employees of various commercial banks in Nepal. The workplace, values, motivation, and attitude are among the independent variables in the study. Employee engagement is the study's dependent variable. Descriptive research design is the one employed in this study. The study's population consisted of 46,508 employees, and 396 employees were randomly chosen from 11 commercial banks using a simple random sampling technique. A standardized Likert scale questionnaire was used to collect the data, with 1 denoting a strong disagreement and 5 denoting a strong agreement. The data were analyzed using regression analysis, correlation, and descriptive statistics. Cronbach's Alpha has been used to measure reliability. With an average Chronbach's Alpha rating of 0.79, reliability has been considered acceptable. The study has concluded that employees' attitude, motivation and value have a favorable and significant relationship with employee engagement, Workplace has a positive but insignificant impact on employee engagement. The main emphasis of this study is the need for proactive, comprehensive strategies to human resource management techniques in order to guarantee coherence with company goals and prioritize employee engagement.</p> Ganesh Prasad Niraula, Shreekrishna Kharel, Bhawani Prasad Mainali Copyright (c) 2023 Journal of Nepalese Business Studies Sun, 31 Dec 2023 00:00:00 +0000 Impact of Extrinsic Job Satisfaction Factors on Organizational Commitment of Banking Sector at Pokhara Metropolis <p>The paper aims at examining the influence of extrinsic JS factors on organizational commitment of employees in banking sector of Pokhara Metropolis. Non-managerial employees of government, joint- and non-joint venture commercial banks comprising 102 males and 107 females were approached for opinion survey. A questionnaire consisting of five-point Likert scales along with demographic questions were disseminated to collect the data. Using descriptive&nbsp; and analytical method, the results were obtained. The results revealed that a high level of extrinsic job satisfaction appeared when employees have friendly relation with supervisors, while they were least satisfied with pay. It implies that banking employees get satisfied if their supervisor treats them as friends. The study also found those employees’ emotional feelings like loyalty, and having an affiliation with their organization was enthusiastic. Similarly, they believe better to stay in the current organization as the organization has providing something for them, because leaving current organization will need extra costs for them. Thus, there was a higher position of affective commitment and moderate level of continuance and normative commitment of employees. Finally, it was found that extrinsic job satisfaction dimensions have constructive significant impact of employees’ commitment at work place, indicating a high level of extrinsic factors play a pivotal role to satisfy the banking employee and thereby their organizational commitment. The study contributes to analyze extrinsic job satisfaction factors in banking sectors and which factor play significant role to create their commitment of employees in workplace.</p> Dhruba Kumar Budathoki Copyright (c) 2023 Journal of Nepalese Business Studies Sun, 31 Dec 2023 00:00:00 +0000 Impact of Training on the Performance of Employees in the Commercial Banks of Nepal <p>Enhancing employee performance requires the deliberate use of training and development. Whether commercial banks used the training program and analyzed their impact is the question being raised in the acaemic community. Therefore, this study aims to evaluate the impact of training on the employee’s performance in commercial banks in Nepal. Two commercial banks in Pokhara valley namely Nabil Bank and NMB Bank were selected randomly, as a descriptive cum causal research design, which covered 89 respondents as a convenient sample. Primary sources and a questionnaire survey have been used to collect the data. The statistical software SPSS 17 version has been carried out to analysis the relationships and impacts of dependent and independent variables. The study shows that the existence of training programs in the commercial bank of Nepal is important. The findings show that an employee's level of performance is increased as they receive more training and operating training regularly. There was a significant positive impact of employee training on their performance in commercial banks. As a result, it is advised that commercial banks as a whole receive well-planned, organized, and coordinated training programs. Since they serve as a crucial strategic link between the company's goal and day-to-day operations, the organization should put its best effort into developing training policies and practices. Further, it could be useful to study other banks and financial institutions regarding the impact of training on the employees’ performance of any bank and institution in the future by using other variables.</p> Amin Palikhe, Sarala Thapa Copyright (c) 2023 Journal of Nepalese Business Studies Sun, 31 Dec 2023 00:00:00 +0000 Perception of Employees on Employer Branding of Nepalese Insurance Industry <p>In this strategic human resource management era, employees are the most crucial components in the business world. Employers must consider how their workforce views the company and its brand. The study aims to explore employees' perception of employer branding in the Nepalese Insurance Industry. The study also examines the influence of employers' brands on employees' perceptions in the Nepalese industry sectors. The research obtained information from the 400 employees working in the insurance industry by using convenience sampling techniques. However, 44 were incomplete information, 31 were removed for validity, and 325 were applicable for analysis. The structured questionnaire was prepared based on a five-point Likert scale from strongly disagree to strongly agree to evaluate employees' perceptions. SPSS 20.0 software was used to assist in data analysis. &nbsp;Information was analyzed by descriptive analysis methods in which frequency analysis, cross tab, mean, and standard deviation were considered. The study's findings explained employees' favorable perceptions toward insurance companies' brands. The employer's branding highly impacted employees' perceptions. Employees had a favorable opinion of their organization when their overall employer branding score was high. Employees with higher education levels had a positive opinion of employer brands, but people with lower education levels had a negative perception. The majority of employees agree with the company brand. Therefore, there is a greater need for insurance companies to create strategies necessary to guarantee that their employees will stay in the same workplace in the future. Employer branding benefits an organization's recruiting efforts and lowers recruitment expenditures. Additionally, the research explains employers' brands helpful for staff retention and lower employee turnover rates. So, the employer brand may be used to categorize the necessary strategies.</p> Gunja Kumari Sah Copyright (c) 2023 Journal of Nepalese Business Studies Sun, 31 Dec 2023 00:00:00 +0000 Factors Influencing Consumer Adoption of Online Banking in Nepal <p>This research examined the factors influencing consumer adoption of internet banking in Nepal, using the Technology Acceptance Model (TAM) and incorporating trust and government support as additional variables. It presents a comprehensive study focused on Nepal, with data collected through a survey method from 233 participants and analyzed through multiple regressions. The results demonstrated that the perceived usefulness and ease of use significantly impact customers' intentions to embrace online banking services. However, trust and government support had no significant impact. The insights from this study can aid banks in developing effective approaches to encourage the adoption of online banking in Nepal and potentially serve as a model for other developing nations in the e-commerce and internet banking domains.</p> Phul Prasad Subedi, Amita Tamang Copyright (c) 2023 Journal of Nepalese Business Studies Sun, 31 Dec 2023 00:00:00 +0000 Consumer Buying Decision for Smartphones: An Analysis of Price, Brand, and Features <p>In today's digital age, smartphones have become indispensable tools, serving as the primary means of communication, text messaging, email correspondence, web browsing, file storage, audio recording, and photography. The study aimed to examine the effect of price, brand, and product features on smartphone consumer buying decisions. The research employed a descriptive and causal-comparative research design. The study targeted individuals living in the Kathmandu Valley with prior smartphone experience. Three hundred forty respondents were selected using a convenience sampling technique. Data collection was executed through a five-point Likert scale questionnaire. The study mainly adopted correlation and regression to analyze the data. The study's findings revealed that price, brand, and product features had positive associations with consumer purchasing decisions toward smartphones. Interestingly, brand and product features significantly influenced consumer purchasing decisions, whereas price had no significant influence. Gender affects consumer buying decisions and product features, but not price and brand. As per the result, product features are essential in ensuring customer buying decisions, while brands create value for smartphones. Therefore, companies must maintain the brand image and adjust the latest product features to meet consumer expectations. The study has considered only three explanatory variables, i.e., price, brand, and product features, so future researchers can test the impact of other independent variables on the purchase decisions of smartphone consumers in a large sample size.</p> Raju Bhai Manandhar, Jagat Timilsina Copyright (c) 2023 Journal of Nepalese Business Studies Sun, 31 Dec 2023 00:00:00 +0000 Operating Efficiency, Macroeconomic Variables, and Profitability: Evidence from Nepalese Commercial Banks <p>This research examines the impact of operating leverage and macroeconomic variables on profitability of Nepalese commercial bank. To measure operating efficiency, and profitability of bank, the researcher uses descriptive cum causal research design with quantitative data from secondary sources. This study employs ordinary least square model using 120 observations of 20 commercial banks as entire population from the period of 2016/17 to 2021/22. This study reveals that the positive influence of operating income ratio, assets utilization ratio, overhead efficiency ratio and interest revenue ratio to the return on assets, return on equity and earning per share of banks. However, the provision for loan losses ratio has negative significant influence to the return on assets, return on equity and earning per share of Nepalese commercial banks. The growth rate of gross domestic product has positive influence to the earning per share of banks but there is insignificant relationship with return on assets and return on equity. Careful selection of lending areas, expanding the size and scope of the operation activities stand out as key avenues for increasing operating efficiency and profitability. The banks might adopt the strategy of diversifying lending portfolio, introduce non-interest income generation program along with increases the size and operation of the activities. The study lacks consideration of debt capital ratio, dividend ratio, interest spread rate, national consumption, government rules and regulation, managerial structure which also influence the profitability and operating efficiency of banks. Future research aims to use structural equation modeling with addressing uncover variables.</p> Ramesh Poudel Copyright (c) 2023 Journal of Nepalese Business Studies Sun, 31 Dec 2023 00:00:00 +0000 Editorial Note Vol.16(1) <p>Not Available</p> Hari Prasad Pathak Copyright (c) 2023 Journal of Nepalese Business Studies Sun, 31 Dec 2023 00:00:00 +0000