Factors Influencing Electric Vehicles Purchase Intentions in Jhapa District, Nepal

Abstract

This paper aims to explore the factors influencing consumer intentions to purchase Electric Vehicles (EVs) in Jhapa District, Nepal. It examines the impact of environmental concern, cost-benefit, technological concern, social influence, and charging infrastructure on purchase intention from the perspectives of the Theory of Planned Behavior, Diffusion of Innovation Theory, and technology acceptance perspectives. It employs a descriptive causal research design. The main data were collected from electric vehicle users (N = 400) through a structured questionnaire. The data are analyzed using statistical tools including descriptive statistics, Pearson correlation, and multiple regression analysis. The results indicate environmental concern and social influence, cost-benefit, charging infrastructure, and technological concern are the most important driving factors that have a significant and positive effect on EV purchase intentions. It brings empirical facts from the district-level context in Nepal to the study and suggests policy directions for sustainable development of transportation.