RAI, Bharat; BHANDARI, Dila Ram. Sales promotion and consumer buying behavior for FMCGs in Kathmandu. NCC Journal, [S. l.], v. 6, n. 1, p. 23–34, 2021. DOI: 10.3126/nccj.v6i1.57812. Disponível em: https://www.nepjol.info/index.php/NCCJ/article/view/57812. Acesso em: 6 dec. 2025.