Rai, Bharat, and Dila Ram Bhandari. “Sales Promotion and Consumer Buying Behavior for FMCGs in Kathmandu”. NCC Journal 6, no. 1 (December 31, 2021): 23–34. Accessed December 7, 2025. https://www.nepjol.info/index.php/NCCJ/article/view/57812.