SHAH, Bijaya Bikram. Data-Driven Customer Relationship Management and Service Quality Outcomes: A Machine Learning Perspective on Competitive Advantage in the Hotel Industry. Apex Journal of Business and Management, [S. l.], v. 5, n. 1, p. 35–47, 2026. Disponível em: https://www.nepjol.info/index.php/ajbm/article/view/93729. Acesso em: 15 may. 2026.