[1]
G. Blair, P. Betts, T. Conway, M. Hyde, and R. Pagano, “Delivering Agile Marketing Projects: A View from Practice”, Apex J. Bus. Mgt, vol. 2, no. 2, pp. 49–62, Jul. 2024, Accessed: Jul. 19, 2026. [Online]. Available: https://www.nepjol.info/index.php/ajbm/article/view/67538