Shah, Bijaya Bikram. “Data-Driven Customer Relationship Management and Service Quality Outcomes: A Machine Learning Perspective on Competitive Advantage in the Hotel Industry”. Apex Journal of Business and Management 5, no. 1 (May 7, 2026): 35–47. Accessed May 15, 2026. https://www.nepjol.info/index.php/ajbm/article/view/93729.