Understanding Consumer Behavioral Dynamics in Green Marketing Contexts: Evidence from Emerging Markets. DAV Research Journal, [S. l.], v. 5, n. 1, p. 1–11, 2026. DOI: 10.3126/davrj.v5i1.95565. Disponível em: https://www.nepjol.info/index.php/davrj/article/view/95565. Acesso em: 9 jul. 2026.