Decoding the Digital Influence: Analyzing the Impact of Social Media Marketing on Consumer Behavior. DAV Research Journal, [S. l.], v. 5, n. 1, p. 53–61, 2026. DOI: 10.3126/davrj.v5i1.95582. Disponível em: https://www.nepjol.info/index.php/davrj/article/view/95582. Acesso em: 9 jul. 2026.