SHARMA, Sandeep; BASYAL, Devid Kumar; LAWAJU, Purnima; THAKUR, Abhishek; BHANDARI, Anil; PAUDEL, Udaya Raj. Exploring Emotional Triggers in Advertising: A Study of Consumer Buying Behavior in Kathmandu Valley. Journal of Innovation in Academia, [S. l.], v. 3, n. 1, p. 78–104, 2024. DOI: 10.3126/idjina.v3i1.70280. Disponível em: https://www.nepjol.info/index.php/idjina/article/view/70280. Acesso em: 20 jul. 2026.