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Ghimire, Y.N., Timsina, K.P., Adhikari, S.P., Shrestha, K.P., Gairhe, S., Acharya, Y., Devkota, D., Upadhyay, N., Kharel, M., Poudel, H.K., Prior, R.M. and Rola-Rubzen, M.F. 2021. Behavioural science principles for scaling-up zero tillage wheat and maize in the Eastern Terai region of Nepal. Journal of Agriculture and Natural Resources. 4, 2 (Jan. 2021), 316–326. DOI:https://doi.org/10.3126/janr.v4i2.33947.