ADHIKARI, N. S. Effectiveness of Advertising and Sales Promotion on Buying Decision of Smartphones in Kathmandu Valley. Journal of Business and Social Sciences Research, [S. l.], v. 1, n. 2, p. 169–184, 2018. DOI: 10.3126/jbssr.v1i2.20923. Disponível em: https://www.nepjol.info/index.php/jbssr/article/view/20923. Acesso em: 28 may. 2022.