Journal of Business and Social Sciences Research <p>The Journal of Business and Social Sciences Research is the official publication of the Ace Institute of Management, Kathmandu, Nepal. It is a double, blind peer review, open-access journal. It follows a plagiarism-check system to rid the papers of plagiarism. It is a bi-annual publication brought out in June and December of the year.</p> en-US <p>© JBSSR/AIM</p><p>Authors are required to transfer their Copyright to the Journal of Business and Social Sciences Research.</p><p> </p> (Prof. Dr. Arhan Sthapit) (Sioux Cumming) Fri, 14 Jul 2023 00:00:00 +0000 OJS 60 Employer Branding as a Promoter of Employees’ Organisational Commitment <p>The purpose of the study is to investigate the role of employer branding (EB) on employee organisational commitment (OC) among employees of various service sectors such as banking and financial institutions and health. The paper employed a cross-sectional survey research design consisting of a self-administrated questionnaire for collecting data from 260 employees. Data were collected using purposive sampling. A Partial Least Squares Structural Equation (PLS-SEM) was used to test the hypotheses. The findings show that EB positively and significantly affects affective commitment (AC), continuous commitment (CC), and normative commitment (NC). As for practical implications, the study provides useful insights to both managers and organisations from the management standpoint about the essentiality of employee branding in an organisation.</p> Shree Krishna Pokhrel, Sudha Bhujel, Laxman Pokhrel Copyright (c) 2023 Fri, 14 Jul 2023 00:00:00 +0000 Adoption of Digital Banking: Insights from a UTAUT Model <p>The study examines the factors that affect the adoption of digital banking by clients of commercial banks in Nepal. The paper used a survey questionnaire to collect primary data from a sample of 384 respondents and applied statistical tools including descriptive statistics, correlation analysis, reliability testing, and regression analysis to analyse the data. The results showed that facilitating conditions, effort expectancy, and habit had a significant positive impact on digital banking adoption, while social influence and performance expectancy did not have a significant effect. The regression analysis identified habit as the strongest predictor of digital banking adoption, followed by effort expectancy and facilitating conditions. Overall, the findings suggest that banks should focus on making their digital banking services convenient and reliable to encourage more widespread adoption.</p> Srijana Nepal, Bidush Nepal Copyright (c) 2023 Fri, 14 Jul 2023 00:00:00 +0000 Structural Stability of the Relationship between Indirect Taxes and Government Expenditure in Nepal: Implications for Fiscal Policy <p>This study uses time series data of Nepal from fiscal years 1974/75 to 2017/18 to examine the dynamics of the relationship between indirect taxes and government spending. The study’s main objective is to examine the effect size of Value Added Tax (VAT), excise, and customs duties in predicting Nepal’s budget deficit. The data for the study purpose were obtained from the Government of Nepal, Ministry of Finance. The study used a retrospective methodology. The data were first checked for stationarity by employing the Augmented Dickey-Fuller Test, and then the link between the variables was determined using a multiple regression analysis based on ordinary least squares. The results showed that customs charges did not affect government spending in Nepal, while value-added and excise taxes had a statistically significant positive impact. The structural stability of the parameter was evaluated utilising the CUSUM and CUSUMSQ procedures. The results showed no evidence of misspecification or instability within the period predicted by the model. The residuals follow a normal distribution with no serial correlation, heteroscedasticity, or multicollinearity issues. The main implication of the study finding is that the government should exercise fiscal restraint and prioritise the collection of indirect taxes. Additionally, it recommends reducing customs taxes for new businesses and expanding the range of products subject to VAT.</p> Dipendra Karki, Rewan Kumar Dahal, Ganesh Bhattarai, Laxman Gnawali Copyright (c) 2023 Fri, 14 Jul 2023 00:00:00 +0000 Bankers’ Perspective on Challenges of Bad Debt Recovery: Empirical Evidence from Commercial Banks of Nepal <p>The purpose of this paper is to investigate bankers’ perspective on challenges of bad debt recovery in commercial banks of Nepal. This study is based on liquidity management theory and adopts explanatory research design to determine causal relationship between variables. Primary data has been collected from 220 bankers through the structured questionnaire by using KOBO Toolbox. SEM is used to analyze data inferentially. Findings indicate that lending decision and loan risk monitoring are significant to bad debt recovery. Unfavorable methods, availability of accurate and proper information about the loans, lack of payment visibility, and lack of flexible payment options are major challenges of bad debt recovery. Thus, commercial banks of Nepal must develop proper monitoring mechanism and government should develop proper regulation for debt collection.</p> Krishna Dhakal, Kiran Khanal, Niranjan Devkota, Udaya Raj Paudel Copyright (c) 2023 Fri, 14 Jul 2023 00:00:00 +0000 Impact of Recreational Activities on Employee Productivity of Nepalese Commercial Banks <p>This study aims to analyse the impact of recreational activities on employees’ productivity of Nepalese commercial banks as well as to examine the relationship between “physical fitness activities and employees’ productivity”, “mental health activities and employees’ productivity”, and “Entertainment activities and employees’ productivity.” To carry out this research, 201 samples were gathered who were the employees working in Nepalese commercial banks inside the Kathmandu valley. Quota sampling technique was applied to acquire the data from different categories of commercial banks. Primary sources of data have been used for the study along with cross sectional research design. Structured questionnaire was also designed and used for the study. It concluded that there is a moderate positive relationship between each independent variable, i.e., physical fitness activities, mental health activities and entertainment activities and dependent variable, i.e., employees’ productivity. However, in terms of analysing the impact of independent variables on the dependent variable, it showed that two independent variables, i.e., physical fitness activities and entertainment activities have a significant positive impact on employee productivity. When employees are productive, the organisation is also productive. As there is a positive impact of recreational activities on employees’ productivity, all the commercial banks need to focus on recreational activities. Commercial banks who are adopting recreational activities, their future is bright.</p> Rohish Suwal, Pravat Uprety Copyright (c) 2023 Fri, 14 Jul 2023 00:00:00 +0000 Influence of Social Media Usage on Generation Z’s Choice in Selecting Restaurants in Kathmandu <p>This paper examines the influence of social media usage on Generation Z’s choice in selecting a restaurant in the Kathmandu district. A hierarchical multiple regression model is used to examine the effect of the independent factors (perceived image, electronic word-of-mouth, sales promotion, and restaurant popularity) on the dependent variable (restaurant choice). The data is collected from Generation Z (Gen Z) residing in Kathmandu districts by adopting convenience sampling. The findings of this study suggest that the Gen Z residing in Kathmandu district tend to make restaurant choices based on their perceived image and electronic word-of-mouth (E-WOM), as indicated by the positive correlation and regression coefficients. On the other hand, despite showing a strong relationship in the correlation analysis, the regression coefficients of sales promotion and restaurant popularity do not seem to significantly impact consumers’ restaurant choice decisions among Generation Z of Kathmandu.</p> Prasiddhika Shah, Navraj Bhusal, Keshab Khatri Chettri Copyright (c) 2023 Fri, 14 Jul 2023 00:00:00 +0000 Workplace Harassment and Intention to Leave in Nepalese Organisations: A Mediating Role of Psychological Stress <p>This study aims to analyse the impact of workplace harassment on intention to leave where psychological stress as mediator was used to examine its intensity on the relationship between workplace harassment and intention to leave. Convenience and snowball sampling technique was adopted to select the employees working in different sectors situated within the Kathmandu Valley. Regression Analysis from Hayes macro process was conducted from the responses of 199 respondents to generate the results of mediation effect. The findings indicate that workplace harassment has a positive significant impact on employee’s intention to leave. In addition, it was found that the psychological stress mediates the relationship between workplace harassment and intention to leave. Future studies can be conducted through qualitative methods among the employees of different sectors or specific industries for indepth analysis of the harassment and its consequences the employees are facing.</p> Shreya Malla, Puja Tamang Copyright (c) 2023 Fri, 14 Jul 2023 00:00:00 +0000 Factors Affecting Students’ Achievement Motivation in Private Colleges of Kathmandu Valley <p>This research study aims to examine the factors affecting students’ achievement motivation with a sample size of 104 students from 37 private colleges in Kathmandu. The study followed a cross-sectional research design, where the structured questionnaire was distributed online and offline, and the data were analysed using multiple regression. The results showed positive classroom relationship as the factor most influencing the students’ achievement motivation and should be considered. In a nutshell, this study identified the possible factors for student achievement motivation that might help develop strategies for improving the student’s academic performance.</p> Utsaha Thapa, Shilpa Dhakal Copyright (c) 2023 Fri, 14 Jul 2023 00:00:00 +0000 Unleashing Organisational Effectiveness through Strategic HRD: A Paradigm Shift <p>not available</p> Arhan Sthapit Copyright (c) 2023 Fri, 14 Jul 2023 00:00:00 +0000