Journal of Business and Social Sciences Research The Journal of Business and Social Sciences Research is the offical publication of the Ace Institute of Management, Kathmandu, Nepal. en-US <p>© JBSSR/AIM</p><p>Authors are required to transfer their Copyright to the Journal of Business and Social Sciences Research.</p><p> </p> (Dr Ram Kumar Phuyal) (Sioux Cumming) Tue, 16 Jul 2019 00:00:00 +0000 OJS 60 A Sectoral Analysis of Foreign Direct Investment on the Economic Growth of Nepal <p>The role of foreign direct investment (FDI) on the economic growth is widely concerned in terms of increase in employment opportunities and for overall economic welfare, especially in developing nations like Nepal. On this context, this paper makes an attempt to examine the sector wise effects of FDI uneconomic growth in Nepal represented by gross domestic product (GDP) and FDI as dependent and independent variables respectively, thereby identifying the direct effect of FDI on GDP using 10 years (2007 to 2016) sect oral data as main source of the information. The entire result of the inferential analysis predicts that FDI of industry, tourism and agriculture sectors have a very positive and significant impact on GDP during the stipulated timeframe. In this line, findings suggest that the main stakeholders and government have to come up with new policy to open up foreign investment in other sectors as well which helps to move informal activities into formal economy. Finally, it is noted that formulation of new plan and policy will be a necessary condition but nonsufficient step for the development, so the key recommendations are made for the effective steps and actions to be taken by the concerned authority to review and implement the introduced plan and policies, which in turn, will help in flow of FDI to achieve, accelerate, and sustain the high rate of economic growth in Nepal.</p> Ram Kumar Phuyal, Seema Sunuwar ##submission.copyrightStatement## Sun, 14 Jul 2019 00:00:00 +0000 An Analysis of Security Market Growth and Individuals' Investment Decision <p>The purpose of this study is to analyze the growth of Security Market from FY2005/06 to FY 2016/17 and to determine the most influencing factor that drive investment decision. The security market growth indicators taken are Market Size and Market Liquidity. To examine the relationship between Investment Decision and influencing factors, factors such as Advocate Recommendation, Personal Financial Needs, Accounting Information, Firm’s Image and Neutral Information are taken into consideration. For this study, data are collected both from primary as well as secondary sources. To analyze the growth of stock market, secondary data have been obtained from annual publication of NEPSE, SEBON, MOF etchant statistical analysis like Ratio Analysis (such as MCR and ML), Growth Analysis and Correlation have been applied. For the study of investment decision, primary data have been collected with the sample size of 200. T-test has been applied to examine the relationship between investment decision and influencing factors. The result shows that Nepalese capital market has erratic trend during study period. It implies that capital market is immature and investors are not motivated to invest in the companies. It is also not deniable that the capital market has developed compared to FY 2005/06. Furthermore, Nepalese investors mostly consider firm’s reputation in the industry and opinion of firms’ majority of stockholder before investing in any stock.</p> Dipika Joshi ##submission.copyrightStatement## Sun, 14 Jul 2019 00:00:00 +0000 Contribution of E-Marketing for the Income Generation in Travel Agencies of Nepal <p>The major objective of this study is to examine the relationship between internet marketing usage and its contribution for the income generation in travel agencies of Nepal. The research is descriptive in nature and is an applied research. The research is based on quantitative data. The populations for the study are the basically owners, chairman and managers of travel agencies and the sample size consists of 120 respondents. The data for the research are collected through primary source of data collection method that includes questionnaire. The research is also carried out with the help of secondary data as we need to study related theories to make research more insightful. Descriptive as well as inferential analyses have been done for the data to be analyzed. Frequency tables are analyzed through SPSS 16.0 and are used for descriptive analysis. Chi- Square test, and Hypothesis Testing (t-test) and Correlation have been done for inferential analysis. The data analysis is of cross sectional in nature. The survey resulted that, there is a strong correlation between internet marketing uses and increase in return on equity, increase in average sales volume and general increase in company income in travel agencies of Nepal. There exists a strong correlation between increases in return on equity and reduction in operating costs, increase average sales volume and general increase in profit margin of the business. From the research, it is noted that there are several benefits obtained from incorporating the internet in marketing strategies. Therefore, the travel agencies should utilize more internet marketing methods and try to incorporate the internet in all their marketing strategies in order to fully enjoy the benefits of internet marketing. Since internet coverage is increasing through the introduction of mobile internet, marketing on the internet becomes a critical factor concerning the company income.</p> Parbat Humagain ##submission.copyrightStatement## Sun, 14 Jul 2019 00:00:00 +0000 Factors Influencing Online Brand Trust: Evidence from Online Buyers in Kathmandu Valley <p>This paper aims to identify the factors that influence consumers’ online purchasing behavior in the Kathmandu Valley and understand the relationship between trust and the independent factors of trust in their buying behavior. The analysis is descriptive in nature and focuses on hypothesis testing using structured questionnaire and interview to collect primary data from a sample size of 200 respondents focusing on jobholders, business people, students and housewives. The secondary data is taken based on reports, published articles, websites and journals. Results of the study indicate that a majority of the respondents believe trust is an important factor for online purchase. Though some of the respondents feel that time-saving is one of the important factors for purchasing online, 56 percent of the respondents prefer to shop online only three times a year. The study also shows that the maximum number of respondents prefer buying tickets more than any other commodity online. Even though priority has been given to brand reputation, respondents did not find information as an important factor influencing an online purchasing decision.</p> Bina Kharel ##submission.copyrightStatement## Sun, 14 Jul 2019 00:00:00 +0000 Household Fuel Choice in Urban Nepal: A Multinomial Logistic Regression Analysis <p>From the last decade of the 20th century, it has become increasing evident that uses of firewood, kerosene, LPG and electricity are the major sources of energy used by household for cooking, heating, lighting and cooling. The study examined the effect of socio-economic factors like income, education, geographical location, ethnicity across three different regions. Two cross-section data surveyed by National Living Standard Survey (NLSS) in 1995/96and in 2010/11 are used to analyze the end-use of energy in urban sector for cooking purpose. The studies found there have been significant changes in energy consumption behavior of urban household in these two time periods. Consumption of kerosene has declined over the period of time. Firewood has still contribution with significant amounts although people prefer LPG for cooking purpose. Result shows that household income plays significant role to switch from traditional and transitional fuel to modern fuel. Similarly, household education, ethnic group, geographical locations, family size has significant impact on fuel choice behavior of household. The result suggests that policies and interventions that raise household income, increase the level of education of household head could help to encourage the adaptation of modern energy source.</p> Bharat Raj Bhatta, Kamal Banskota, Dhiraj Giri ##submission.copyrightStatement## Sun, 14 Jul 2019 00:00:00 +0000 Tax Reforms and Economic Growth with Reference to SAARC Countries: A Study Note <p>This research work is an empirical analysis of Taxation and economic growths ARC five countries, covering the period 1990-2012. Taxation was disaggregated into: goods and service tax, Personal Income Tax, the other tax, the revenue tax, the Government savings, FDI, Export and Import and they were used independent variables while the GDP per capita income growth was used as dependent variables for measuring economic growth in SAARC. In order to establish interconnection between taxation and economic growth, secondary data were collected from the World Fact Book, SAARC Statistical Bulletin and IMF statistical data. The data collected were analyzed using the Panel Data Regression Analysis and the fixed effect and random effect model regression were used while hypotheses were tested using T-Statistics and Housman Test. The results of the analysis reveal that a significant Negative relationship exists between Taxation and economic growth in SAARC.</p> Bishnu Pokharel ##submission.copyrightStatement## Sun, 14 Jul 2019 00:00:00 +0000