Factors Affecting Tourist Satisfaction and Revisit Intention in Pokhara
Keywords:
Infrastructure, revisit intention, satisfaction, SEM, tourismAbstract
This study investigated the factors affecting tourist satisfaction and revisit intention in Pokhara, Nepal. The sample consisted of 616 respondents from Pokhara, and data was collected through a self-administered questionnaire. The researchers used frequency percentage analysis, means score analysis, and structural equation modeling for data analysis using IBM SPSS AMOS. The findings revealed that infrastructure, price, IT and safety and security had a significant impact on both tourist satisfaction whereas only infrastructure had significant impact on revisit intention. This study suggests that understanding and these factors can enhance the tourist experience, encourage repeat visits, and promote sustainable tourism development in Pokhara, Nepal.
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Copyright © Journal of Development and Social Engineering, School of Development and Social Engineering, Faculty of Humanities and Social Sciences, Pokhara University. All rights reserved. The School of Development and Social Engineering, Pokhara University holds the exclusive copyright of all the contents of this journal. No part of this journal may be reproduced or transmitted by any media or publishing organizations including websites without the written permission of the copyright holder. The contents of this journal are available for any citation, using a recognized and proper referencing system.
