KHANAL, Meg Nath. The Role of Advertising in Shaping Buying Decision of Samsung Mobile Phones: An Application of the DAGMAR Model. Journal of Economics and Management, [S. l.], v. 5, n. 1, p. 61–71, 2025. DOI: 10.3126/jem.v5i1.86943. Disponível em: https://www.nepjol.info/index.php/jem/article/view/86943. Acesso em: 16 dec. 2025.