MALLA, Subash. Exploring Opportunities and Challenges of Destination Branding of Pokhara. Journal of Interdisciplinary Studies, [S. l.], v. 12, n. 1, p. 125–142, 2024. DOI: 10.3126/jis.v12i1.65453. Disponível em: https://www.nepjol.info/index.php/jis/article/view/65453. Acesso em: 8 dec. 2025.