Influential Factors Shaping Investor Decision-Making in the Nepalese Stock Market

Abstract

The study investigates factors influencing investors' decision-making in the Nepalese stock market. It uses a research design with primary data collected through a questionnaire. The study focuses on financial performance, brokers' recommendations, and informal information as key factors affecting investment decisions. The findings suggest that most investors analyze the market condition and prioritize financial performance, while informal sources have a weaker correlation. Some investors still rely on rumors for their decisions. The study contributes valuable insights to investor behavior and decision-making in the Nepalese stock market.