Journal of Tourism & Adventure https://www.nepjol.info/index.php/jota <p>Journal of Tourism &amp; Adventure (JoTA) is an annual peer-reviewed journal launched by the Tribhuvan University, Janapriya Multiple Campus, Pokhara, Nepal.</p> Tribhuvan University, Janapriya Multiple Campus en-US Journal of Tourism & Adventure 2645-8683 <p>Authors retain the copyright of their articles.</p> Relationship between Quality of Life and Quality of Work life in a Small Island Destination: Millennial Employees’ Perspective https://www.nepjol.info/index.php/jota/article/view/25930 <p>The topic of Quality of Life (QoL) has received increased research attention in recent research years as tourism development should contribute to the wellbeing of destination communities and those who are employed by the tourism industry. The consideration of younger employees that is the millennial work force is important globally but also for Small Island developing states with challenges of small population size and migration of the younger generation seeking better job opportunities abroad. To be prepared for the future, the tourism sector needs to understand and adapt to this younger workforce and investigate how they perceive their Quality of Work Life (QWL) and its impacts on their well-being. Examining how tourism contributes to QoL is important to better plan for tourism so as to support the prosperity of the population, industry and destination. Nevertheless, limited research has investigated QWL and QoL. The objectives of this study are to firstly examine the impact of QWL and QoL; secondly, to investigate the relationship between QWL and support for future tourism development and thirdly to examine the relationship between QoL and support for future tourism development. A mixed method approach with unstructured interviews and 400 questionnaires were used to investigate the issue. This study found that a relationship exists between QWL, QoL and support for tourism amongst millennial, and that age of the employees influenced this correlation.</p> Perunjodi Naidoo Prabha Ramseook Munhurrun Pallavi Deegumbur ##submission.copyrightStatement## 2019-10-15 2019-10-15 2 1 1 16 10.3126/jota.v2i1.25930 Perspectives of Nepalese Youth on Ecotourism Practiced at Rara National Park, Western Nepal https://www.nepjol.info/index.php/jota/article/view/25931 <p>Participatory conservation approach practiced in most of the protected areas of Nepal mandate the active role of people for conservation planning and implementation. Peoples’ participation in conservation is largely regulated by the benefits they receive. Ecotourism, as it envisions the improved living standard of local people, could be one of the drivers for alluring local people towards biodiversity conservation. Thus, it is essential to assess ecotourism potential of a site for planning and implementing community engagement for biodiversity conservation. The potentiality of ecotourism depends upon three major factors i.e. visitors’ satisfaction, willingness of local people to participate in ecotourism related activities, and enthusiasm of park authority. Studies on ecotourism potential in Nepal are limited in scope and time. Therefore, this study tends to recognize the perspective of youth towards ecotourism in Rara National Park, where visitors’ numbers are growing of late. Scheduled interview was used to collect the perspectives of youth. Data were explored using descriptive statistics and association between the perceptions and visitors’ general background were explored using Chi-Square test. In the study, length of stay was observed to be associated with educational background. As per the responses, ecotourism activities in the park were found to contribute in biodiversity conservation and betterment of livelihood of local people. Though, the number of tourists are increasing, they are not adequate yet with potential to increase further in near future. When optimum tourist visit the park area, ecotourism activities can create win-win situation to biodiversity and people.</p> Chandramani Aryal Narayan Niroula Bina Ghimire ##submission.copyrightStatement## 2019-10-15 2019-10-15 2 1 17 39 10.3126/jota.v2i1.25931 Ecotourism Potential of Tinjure Milke Jaljale Area: A Rhododendron Capital of Nepal https://www.nepjol.info/index.php/jota/article/view/25932 <p>Ecotourism is a growing arena of tourism industry and is a potential tool for sustainable development. This study focuses identifying potentials of ecotourism in Tinjure-Milke-Jaljale (TMJ) area in Eastern Nepal via assessing flow of tourists, purpose for visits, major natural attractions, physical infrastructures and human resources available in the region. Direct interviews were conducted with respondents purposively selected from 50 households using structured questionnaires. Demographic variables and visit purpose were expressed in numbers and percentage using MS-Excel soft ware. A descriptive analysis was performed for the natural features, human resource, physical infrastructures and cultural entities which were collected using standard checklist. Results showed that TMJ was visited by approximately 1, 00,000 internal and 600 international tourists throughout the year in 2018.Th e main purpose of visit to TMJ was to adhere the beauty of rhododendron or landscape followed by religious, study and recreational purposes respectively. While 80% percent of the respondents were aware of the need towards biodiversity conservation focusing Rhododendron forests which listed as a major attraction in the region and 78% agreed to impacts of tourism the area, 75% were unfamiliar with the concept ecotourism. The region with more than 80% forest coverage harbors natural and cultural attractions such as Deurali Bhulke picnic spot, Rock and Rhododendron Garden, Basantapur Botanical garden and view Tower, Tinjure Dada Pathivara Temple, Gupha Pokhari, Singhabahini Devi Temple, Gaunkhuridham, Siddhakali, Sabhapokhari. The present natural and culturally important areas in TMJ show good prospects for ecotourism. However, a detailed study focusing number of seasonal flow of tourists and services provided addressing visitor’s perception is seen important to improve ecotourism.</p> Dipak Khadka Sandesh Neupane Bishal Sharma Sweta Dixit Prakash Chandra Wagle Luna Thapa Anesh Bhujel ##submission.copyrightStatement## 2019-10-15 2019-10-15 2 1 40 60 10.3126/jota.v2i1.25932 Contested Interpretation of Vietnam War Heritage: Tour Guides’ Mediating Roles https://www.nepjol.info/index.php/jota/article/view/25933 <p>The legacy of the Vietnam War associates Vietnam with being a destination for dark tourism. Located in the central Vietnam, Quang Tri, the former Demilitarized Zone (DMZ) has high density of historical sites left from the Vietnam War. Visitation to the war-related sites for commemoration and secular pilgrimage is among the top motivations for tourists arriving in the city. The current research seeks to investigate the mediating roles of on-site guides at the historical sites of Quang Tri. By observing on-site tour guide performance, analysing their narratives and conducting interviews with guides working at monuments and historical sites, and reflection of tourists visiting the sites, the authors provide a unique perspective of guiding at contested war heritage, where on-site guides perform multiple mediating roles. The findings of the study highlight the need to reappraise the role of on-site guides and have implications for the planning and development of guiding services at historic sites.</p> Phuong M. Ngo Huong T. Bui ##submission.copyrightStatement## 2019-10-15 2019-10-15 2 1 61 84 10.3126/jota.v2i1.25933 Strategies for Development of Yoga, Ayurveda, and Meditation-based Health Tourism in Nepal: Using SWOT Analysis https://www.nepjol.info/index.php/jota/article/view/25934 <p>Now health tourism based on yoga, Ayurveda and meditation is growing sector in Nepalese Tourism. Health tourism as one of the most important forms of tourism is not an exception and preparing strategies for its development will not be possible without considering its specific and extraordinary environment. The objective of preparing and is writing this research paper is to formulate suitable strategies for health tourism development in Nepal. This study uses a qualitative approach. We conduct 38 semi structured interviews with related stakeholder’s of health tourism in Nepal, including health service providers, tourism service providers (as enterprise), and government officials. It was carried out in 2017 in Kathmandu, Bhaktapur, Lalitpur, and Pokhara. For strategy formulation, we employ the Strengths, Weaknesses, Opportunities, and Threats (SWOT) analysis method to examine the internal and external factors comprehensively, in terms of health tourism development in Nepal. The strategy to the health tourism development will be considered in terms of four relations: strengths-opportunities (S-O), weaknesses-opportunities (W-O), strengths-threats (S-T), weakness-threats (W-T). The results of this study show that the strategy in health tourism development in Nepal, it is necessary to work on policy and regulation, promotion and branding, introducing the quality standards for health products and service as well as to establish the institutional support in order to successful implementation for the strategy of the health tourism development in Nepal.</p> Bishnu Prasad Khanal Tetsuo Shimizu ##submission.copyrightStatement## 2019-10-15 2019-10-15 2 1 85 107 10.3126/jota.v2i1.25934 Prospects of Multifunctionality in Nepalese Agriculture: The Agritourism Perspectives https://www.nepjol.info/index.php/jota/article/view/25935 <p>Multi functionality of agriculture in the developed countries is employed as a means of rural revitalization and economic circulation. Although farm diversification in the developing countries is much more crucial, in most of the rural areas of the developing countries, it is not performed, and it is delayed. In this regard, the main objective of this study is to explore the possibilities of the multi functionality of agriculture for the sustainable rural development for the implementation of the sustainable development goals (SDGs) in the developing countries. The empirical study was conducted in two of the rural districts of Nepal called Nuwakot and Rasuwa. The author intentionally chose these districts because it is one separate area north of the capital city Kathmandu and bordering to China. Further, even though the location is nearby the capital city, and the rural villages have excessive potentials for tourism activities, the farmers are still focusing on subsistence farming without getting benefits from tourism. Based on the macro data of Nepal government and field visit, the author conducted a case study. This study explored that most of the household heads are working in the agricultural sector, which can be one of the opportunities to launch multi functionality of agriculture. However, due to their weak educational background, they are expecting external supports in terms of knowledge, technology, and more importantly, supportive policy. The federal and central government should give subsidy to the farmers so that they canstart multi functionality in their farms, which lead to sustainable rural development.</p> Kumar Bhatta ##submission.copyrightStatement## 2019-10-15 2019-10-15 2 1 108 118 10.3126/jota.v2i1.25935