Determinants of Green Product Buying Intention: A Developing Country Case Study

Authors

  • Prosanto Das University of Barishal, Barishal
  • Tazizur Rahman University of Barishal, Barishal
  • Alomgir Hossen Trust University, Barishal
  • Abir Hossain University of Barishal

DOI:

https://doi.org/10.3126/jpd.v5i1.67567

Keywords:

Green product, purchase intention, developing country, structural equation model

Abstract

People are now concerned more about environmental issues and desire to buy eco-friendly products. As awareness of green products has expanded, a growing focus has been on green product consumption. Therefore, this study aims to determine the factors influencing consumer buying intention towards green products in Bangladesh. In this regard, we developed a research model with the concepts of environmental awareness, green product awareness, green product price, green promotion, and health concerns. We collected empirical data through an online survey of 313 respondents interested in green product consumption. The suggested relationships in the proposed model were examined using the structural equation model. The data was analyzed using SPSS 25.00 and Smart PLS 3.0. The results of this study show that environmental awareness, green product awareness, and health concerns significantly influence the attitude towards green products, which, in turn, influences green product buying intention. The findings also indicate that health concern is the most significant factor in predicting users' attitudes towards green products. The findings suggest that this comprehensive model can improve green product purchase intention, boost sales, and influence this area favourably.

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Author Biographies

Prosanto Das, University of Barishal, Barishal

Student, Department of Managment Studies

Tazizur Rahman, University of Barishal, Barishal

Associate professor, Management Student 

Alomgir Hossen, Trust University, Barishal

Lecturer, Department of Business adminstration

Abir Hossain, University of Barishal

Associate professor at Department of Managment Studies

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Published

2024-07-08

How to Cite

Das, P., Rahman, T., Hossen, A., & Hossain, A. (2024). Determinants of Green Product Buying Intention: A Developing Country Case Study. Journal of Population and Development, 5(1), 93–104. https://doi.org/10.3126/jpd.v5i1.67567

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Articles