KIC International Journal of Social Science and Management

Determinants of Service Behavior of Customer Contact Personnel in Local Authority

Shiva Raj Adhikari — 2022-12-31

Determinants of service behavior of customer contact personnel are essential issues in the service or public organization. This research investigates 396 frontline employees of five local authorities in Kathmandu Valley. The researcher examines the relationships among service behavior, role stress, organizational commitment, customer orientation, and job satisfaction. The factors that influence the service behavior of CCP in the local authority are discussed in depth. The study’s significant findings demonstrated an overall strong association of the set of independent variables with the dependent variable, service behavior. These four factors have positively influenced the service behavior of CCP of a local authority in Kathmandu Valley.

Impact of Digital Marketing on Consumer Behavior in Pokhara

Baburam Lamichhane — 2022-12-31

In this era of digitization, where everything is just a click away from us, marketing has evolved a lot. With the increased use of technology, smartphones, the producers of goods, can now reach consumers all over the globe. Thus, reaching out to consumers through the internet is digital marketing. Digital marketing, therefore, has an incredible influence on people’s interaction, work, purchases, and life habits. It is cost-effective too on the parts of the sellers and buyers. Thus, the present study examines the effectiveness and impact of digital marketing on the consumers’ behaviour in Pokhara city. The questionnaires were administered based on the purposive sampling method and obtained data from the respondents in Pokhara city. One hundred and seventy-two questionnaires were distributed, and 150 available samples were collected, except incomplete questionnaires, resulting in a response rate of 87.2 percent for all who chose to participate. Findings indicate that e-mail has a profoundly negative influence on consumer behaviour. Mobile, as a digital marketing channel, harms consumer behaviour. Social media marketing, SEO, and SEM affect consumer behaviour. Social media marketing is the most influential variable in consumer behaviour. We notice that the most significant effect on the consumer decision is in the evaluation state. This can be due to the social media marketing and the SEO and SEM channel directed to the consumer who has already been searching for the product.

The Impact of Service Quality on Customer Loyalty in Government Banks in Nepal

Bhushan Dahal — 2022-12-31

Service Quality is the strategic tool to reinforce competitive advantage and increased profitability in business. The Service Sector, including Banks, is using this strategic component to attract and retain customers, as they have to provide service carefully because of the availability of banks. This study aims to examine the relationship between service quality and customer loyalty in public banks in Nepal. A SERVQUAL model evaluates and identifies service quality dimensions that impact customer loyalty. During the research, questionnaires were sent out to customers, and 316 valid responses were recorded from public banks in Kathmandu. We conducted regression and correlation analyses on the collected data to test some hypotheses. After analyzing the data, we concluded that reliability, responsiveness, and empathy significantly impact customer loyalty. In contrast, tangibility and assurance have insignificant relation to customer loyalty in the public banking sector of Nepal. The finding of this study will add significant wisdom to policymakers of both public and private banks of Nepal and Asia to develop strategies to get a competitive advantage.

Impact of social media on Academic Performance of Students

Joginder Goet — 2022-12-31

The study aims to determine the effect of the growing use of social media variables on the Academic Performance of Students of various colleges. Based on multi-stage sampling, a sample of 360 students has been selected. The questionnaire has been used as an instrument for data collection. Ninety per cent of questionnaires were returned from respondents on which correlational and causal research designs were applied for data analysis. The results represent that the association of various social media factors have been positive, and there has been a significant impact of social media factors on the Academic Performance of Students. In recent times, it encourages the future and career development of students. Social media variables like Video Watching, Media Sharing, Internet Searching and Video Gaming capture the students’ attention for study and affect their Academic Performance.

Socio-economic Impact of Caste Based Organization in and out of that Caste in Lalitpur Metropolitan (Reference to Jyapu Society)

Sushil Awale — 2022-12-31

Jayapu s are considered as first settlers of the Kathmandu valley but from the middle age they have been exploited and suppressed. Jyapu Society (Jyapu Samaj) was established in 1994 in Lalitpur Municipality comprising of 40 areas/toles and member population of around 70 thousand with the objective to uplift Jyapu community. This organization is working in the field of economic upliftment, education, health, cultural preservation, maintaining peace, security and discipline in the community, curtail unsuitable traditional behavioral, bring unity among Jyapu s and keep coordinated to other communities. In the descriptive study on impact of Jyapu society, the study finds 71% Jyapu s realize the economic benefits from Jyapu society but 30% non Jyapu s are skeptical about it. Therefore, Jyapu society must be cautious in its activities so it does not offend other communities.

Talent Management Practices and Organizational Commitment in Nepalese Commercial Banks

Kishor Kumar Gautam — 2022-12-31

The purpose in Nepalese commercial banks. Data was collected from 300 employees working in commercial banks operating in Kathmandu valley using a simple random sampling technique. A structured questionnaire was used for data collection. Model validity and hypotheses were tested using structured equation modelling. Variables reliability and validity are measured by confirmatory factor analysis. The results show that there is a correlation between talent management practices and organizational commitment. The results further show that talent management practices have a significant influence on organizational commitment in commercial banks of Nepal. This study contributes to the literature of talent management practices in financial institutions, especially for the Nepalese scenario.

Affective Commitment among Faculties According to Academic Qualification and Faculty Group in Higher Education in Nepal

Shreekrishna Kharel — 2022-12-31

This article deals with the fundamental issues of affective commitment of faculties in higher education in Nepal. The main objective of this study is to investigate the relationship between faculty’s academic qualification and faculty group on affective commitment in faculty in higher education organizations. This follows a questionnaire survey of variables with a five-point Likert and uses mean, standard deviation, t/f test and Cronbach’s Alpha for analytical tools. The analyzed result shows a positive relationship between academic qualification and affective commitment. The analysis shows that higher qualification groups (PhD and M.Phil) are more emotionally attached than fewer qualification groups. The study shows no significant effect of faculty group on affective commitment. The sectoral sampling adequacy and a number of organizations represented in a survey may limit the general implication of results despite its analytical soundness. Moreover, may this study be originally picturesque and construes pre-cast for the future scenarios of the studied issues.

Factors Affecting Consumer Purchase Intentions of Organic Products in Lalitpur District

Ranu Maiya Shrestha — 2022-12-31

This study aims to identify consumer buying behaviour towards organic foods in the Lalitpur district. The specific objectives of this study are to study the awareness of consumer buying behaviour toward organic foods and to identify the factors that affect consumer buying behaviour towards organic foods Nepalese market. This study uses descriptive and inferential analysis based on primary data. The survey method is used as a closed-end questionnaire research method. Each variable is measured using 5-point Likert scales. Both descriptive and inferential analysis were used as statistical tools for the analysis in this study, 200 sample sizes have been used to analyse consumer buying behaviour toward organic food foods in Sunakothi, Thecho, and Chapagau of Lalitpur district. The results indicate that consumers have a positive awareness of organic foods. Thus, it concluded that respondents’ awareness level was good while buying organic foods. Based on the result, health-conscious, environment conscious, price, and taste awareness affect consumer buying behaviour towards organic foods. Consumer awareness level is quite well about organic foods. The majority of respondents were conscious of their health while buying organic foods. Most consumers feel that organic foods prices are higher than conventional foods. This study concluded that the Nepalese market was aware of organic foods. The awareness level of consumers was quite good.

Roles, Responsibilities and Challenges of Guthi Sansthan (Corporation) for the Conservation of Cultural Heritage in Nepal

Salik Ram Subedi — 2022-12-31

Having diverse cost and ethnicity, language and culture, Nepal is rich in cultural heritage. The paper's main aim is to illustrate the roles and responsibilities of the Guthi Sansthan for the conservation of cultural heritage in Nepal and the challenge it faces. Guthi is an example of a cooperative system. Guthi Sansthan, a government body is more responsible for preserving and managing Nepal's tangible and intangible cultural heritage. The finding reveals Guthi Sansthan has a leading role in heritage conservation. However, the Guthi still survives and continues as a significant informal heritage conservation system underlining these indigenous systems’ resilience. Many significant heritage places and monuments are now in crisis due to the government policies and encroachment of different organizations and institutions. Therefore, it is essential to recognise the significant value and contribution of Guthi Sansthan for the sustainable heritage conservation and management of cultural heritage by different agencies, including government, policymakers, and practitioners.

An Exploratory Study on Hospitality Internship Student’s Satisfaction

Amar Bahadur Thapa — 2022-12-31

This study was designed to explore and determine the significant factors that predict internship satisfaction of hospitality and tourism students in the context of Nepal. An exploratory research design was used to identify the factors affecting the satisfaction of intern students in hospitality and tourism students. 399 responses were collected from the colleges of different universities. EFA and regression analysis were applied to students’ responses. Three significant factors, Perceived job, Perceived supervision, and student self-efficacy, where identified, which mainly affect the satisfaction of intern students in hospitality and tourism students. Study results support the service industry to increase the satisfaction of intern students by increasing supervisory activities.

Corporate Finance Practices in Nepal

Raju Basnet Chhetri — 2022-12-31

The objective of the study is to explore the practises of capital budgeting, cost of capital, capital structure , and dividend policy adopted by firms in Nepal and to examine whether the practises differ with respect to various demographic variables like firms size, sector, and leverage. The study follows quantitative approach and descriptive research design. Survey was conducted during the month of July and August, 2020 to a population of 978 Nepalese firms with a response rate of nearly 10.33 per cent.

The findings on capital budgeting practises of corporate Nepal show a strong preference for non-discounted methods like break even analysis and profitability. The majority of respondents use a WACC as an appropriate discount rate when evaluating any potential investment decision. The scenario analysis and sensitivity analysis of the most widely used techniques for project risk analysis. The Nepalese firms calculate their cost of equity based on regulatory requirement followed by investors requirements. Debt from financial institutions is the most preferred source of finance almost 80% of Nepalese firms have target dividend payout ratio and majority of firms focus on absolute level of dividend than dividend changes.

Financial Development and Economic Growth Nexus

Laxman Tandan — 2022-12-31

This paper attempts to examine the Nexus between finance growth by indigenised economic growth, financial development, fixed gross capital, foreign direct investment, total trade, population and remittance for Nepal during the period from 1981-2021. Using ARDL, there exists evidence of co-integration among the variables used in the model, based on ARDL model and causality test, suggests that there is long run relationship and long run adjustment in short run. Furthermore, the result also point out that fixed gross capital and total trade on not contributed to achieve economic growth in the Nepalese context. Both the sustainability diagnostic and residual diagnosis test indicates that the estimation is free from spurious form.