CHAND, Ekata. The Impact of Sales Promotion Tools on Consumer Buying Behavior towards Refrigerator in Kathmandu Valley. Nepalese Journal of Business, [S. l.], v. 12, n. 1, p. 182–199, 2025. DOI: 10.3126/njb.v12i1.80373. Disponível em: https://www.nepjol.info/index.php/njb2/article/view/80373. Acesso em: 8 dec. 2025.