GAUTAM, Aditya. Impact of Price Discounts on Consumer Buying Behavior in Kathmandu Valley. Nepalese Journal of Business, [S. l.], v. 12, n. 3, p. 84–96, 2025. DOI: 10.3126/njb.v12i3.84463. Disponível em: https://www.nepjol.info/index.php/njb2/article/view/84463. Acesso em: 7 dec. 2025.