Information Framing and Disposition Effect on Nepalese Investors’ Decision-making Behavior

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Keywords:

Disposition effect, decision making, experience, framing effect, investment

Abstract

Purpose: This study examines the influence of behavioral biases (i.e., specifically, information framing and the disposition effect) on the decision-making behavior of individual investors in the Nepalese stock market. Additionally, the study investigates how years of investment experience moderate these relationships.
Design/methodology/approach: A cross-sectional survey design was employed, collecting data from 261 investors actively trading in the secondary market through broker houses in the Kathmandu Valley. Data were gathered using a structured questionnaire and analyzed using SmartPLS 4.0 to causal relationship. 
Findings: This study demonstrates that the disposition effect significantly shapes investor decision-making, while framing biases show no such impact. Notably, investment experience moderates the disposition effect, amplifying its influence, but does not moderate framing biases, underscoring a nuanced behavioral pattern among investors.
Conclusion: The study concludes that while experience helps investors overcome framing-induced irrationalities, the disposition effect remains a persistent bias shaping decision-making in Nepal’s emerging capital market.
Implications: This research not only contributes to extending the applicability of behavioral finance theory to frontier markets but also provides essential evidence to inform more targeted investor education initiatives and regulatory policies.
Originality/Value: This study adds value by filling an empirical gap through a novel framework that highlights how behavioral biases and investment experience jointly influence investor decision-making in emerging markets.
JEL Classification: G11, G41, D81

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Author Biographies

Aashutosh Subedi, School of Management, Tribhuvan University, Nepal

Aashutosh Subedi, holds an MBA with a specialization in Finance an Taxation from the School of Management, Tribhuvan University, Nepal. His academic interests include behavioral finance, data analysis, and decisionmaking under uncertainty.

Jeetendra Dangol, Tribhuvan University, Nepal

Jeetendra Dangol, Associate Professor at Tribhuvan University, has been teaching Accountancy and Finance since 1998. He holds a Ph.D. from TU, with practical experience in finance, auditing, and ICAI article-ship. He currently serves as Director of the M.Phil. program and is a board member of the Social Welfare Council.

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Published

2025-09-05

How to Cite

Subedi, A. ., & Dangol, J. . (2025). Information Framing and Disposition Effect on Nepalese Investors’ Decision-making Behavior. Nepalese Journal of Insurance and Social Security, 8(2), 10–19. Retrieved from https://www.nepjol.info/index.php/njiss/article/view/89551

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Articles