A Study on Online Shopping Habits of the Customer with Reference to Sasto Deal of Nepal

Abstract

This study examines the online shopping habits of the customer with reference to Sasto Deal of Nepal. Shopping habits of the customer is the dependent variables. The independent variables are social media, time saving, online customer experience, online retailer, information availability and pricing. The primary source of data is used to assess the opinions of respondents regarding online shopping habits of the customer with reference to Sasto deal of Nepal. The study is based on primary data of 161 respondents. To achieve the purpose of the study, structured questionnaire is prepared. The correlation and multiple regression models are estimated to test different online shopping habits of the customer with reference to Sasto deal of Nepal. The result shows that social media has a positive impact on customers’ online shopping habits. It indicates that higher customer engagement with social media leads to an increase in the frequency of online purchases. Similarly, time-saving has a positive impact on customers’ online shopping habits. It indicates that the convenience and efficiency of online shopping encourage customers to adopt online shopping practices more frequently. Likewise, online customer experience has a positive impact on online shopping habits. It indicates that the better the user experience, the more likely customers are to prefer online shopping. Further, online retailers has a positive impact on customers’ online shopping habits. It indicates that higher the online retailers, higher would be the customers’ online shopping activities. Moreover, information availability has a positive impact on customers’ online shopping habits. It indicates that the easy access to detailed product information leads to the higher online shopping. Furthermore, pricing has a positive impact on online shopping habits. It indicates that competitive and transparent pricing offered by online platforms motivates customers to choose online shopping over traditional methods.