Influence of Perceived Ease of Use, Usefulness and Trust on Purchase Intention of Air E-Ticket in Nepal

Abstract

This study examines the influence of perceived ease of use, usefulness and trust on purchase intention of air e-tickets in Nepal. Purchase intention is the dependent variable. The selected independent variables are price, website security, social media engagement, technical support and perceived ease of use. The primary source of data is used to assess the opinion of respondents regarding price, website security, social media engagement, technical support, perceived ease of use and purchase intention. The study is based on primary data of 126 respondents. To achieve the purpose of the study, structured questionnaire is prepared. The correlation and multiple regression models are estimated to test the significance and importance of influence of perceived ease of use, usefulness and trust on purchase intention of air e-tickets in Nepal. The study showed a positive impact of price on purchase intention. It indicates that affordable price of airline e-ticket leads to directly influence purchase intention. Similarly, the study showed a positive impact of website security on purchase intention. It indicates that better and strong website security draw people to purchase airline e-ticket. Likewise, the study showed a positive impact of social media engagement on purchase intention. It indicates that more engaging the social media presence is more likely it is to attract people to influence them for buying the tickets. Further, the study showed a positive impact of technical support on purchase intention. It indicates that better technical support captivate individuals to purchase the service. In addition, the study showed a positive impact of perceived ease of use on purchase intention. It indicates that perceived ease of use leads to positively influence purchase intention of airline e-ticket.