ITANI, Rachana. The Effect of Television Advertisement on Buying Behavior and Loyalty of Consumer With Reference to Clinic plus Shampoo in Kathmandu Valley. Nepalese Journal of Management, [S. l.], v. 11, n. 3, p. 38–51, 2024. DOI: 10.3126/njm.v11i3.79602. Disponível em: https://www.nepjol.info/index.php/njm/article/view/79602. Acesso em: 8 dec. 2025.