PAUDEL, Shreeyasi; PRADHAN, Radhe Shyam. Impact of Brand Image and Corporate Branding on Customer’s Choice: A Case of Commercial Banks in Kathmandu Valley. Nepalese Journal of Management, [S. l.], v. 11, n. 4, p. 220–234, 2024. DOI: 10.3126/njm.v11i4.79793. Disponível em: https://www.nepjol.info/index.php/njm/article/view/79793. Acesso em: 7 dec. 2025.