ARYAL, Gaurav. The Effect of Store Name, Brand Name and Price Discounts on Customer Evaluations and Purchase Intentions in Kathmandu Valley . Nepalese Journal of Management, [S. l.], v. 12, n. 2, p. 78–90, 2025. DOI: 10.3126/njm.v12i2.83050. Disponível em: https://www.nepjol.info/index.php/njm/article/view/83050. Acesso em: 8 dec. 2025.