SHAH, Rupesh. Influence of Brand Image on Consumer Purchase Intention of Apple Smartphone. Nepalese Journal of Management, [S. l.], v. 12, n. 4, p. 51–60, 2025. DOI: 10.3126/njm.v12i4.92413. Disponível em: https://www.nepjol.info/index.php/njm/article/view/92413. Acesso em: 3 apr. 2026.