BACHHAR, Shikshant; SHRESTHA, Pranoy. Factor Affecting Brand Switching Behavior and Brand Preference towards Mobile Phones in Kathmandu Valley . Nepalese Journal of Management, [S. l.], v. 12, n. 4, p. 84–94, 2025. DOI: 10.3126/njm.v12i4.92416. Disponível em: https://www.nepjol.info/index.php/njm/article/view/92416. Acesso em: 3 apr. 2026.