YADAV, Bivek Kumar; CHATURBEDI, Dhananjay; NEUPANE, Pushkar. Impact of digital marketing on consumer purchasing behavior in Kathmandu Valley. Nepalese Journal of Management, [S. l.], v. 11, n. 2, p. 42–55, 2024. DOI: 10.3126/njm.v11i2.68829. Disponível em: https://www.nepjol.info/index.php/njm/article/view/68829. Acesso em: 8 dec. 2025.