Impact of social media advertisement on brand loyalty With reference to soft drink marketing situations in Chitwan district
Keywords:loyalty, advertisement, social media, satisfaction, attitude, brand image, impact
Social media advertisement has great impact on the consumers loyalty. Factors affecting brand loyalty are quality of product as well as effective and entertaining social media advertisement. In the views of consumers best social media is Face Book rather than Instagram and Messengers most liked advertisement is Coke due to it entertaining advertisement in social media.
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