Consumers attitudes towards cosmetic products in Chitwan, Nepal

Authors

  • Ashmita Dahal Chhetri Kathmandu University, Nepal

DOI:

https://doi.org/10.3126/njmgtres.v1i0.37325

Keywords:

Attitudes, Consumers, cosmetic, buying behavior

Abstract

The purpose of this paper is to study the consumer buying behavior towards cosmetics. This study primarily focuses on various factors like age, occupation; marital status and educations have positive influence towards cosmetic products. Primary data were used in research. Questionnaire of survey included five point likert scales. 110 completed questionnaires were returned and then 100 valid were analyzed by using ANOVA, mean and standard deviation. Surprisingly in Chitwan, the factor income does not have any influence on the attitude towards cosmetic products among the consumers understudy. People consider quality as the most important factor to purchase cosmetics. The findings may be used to marketers to design marketing strategy for cosmetics.

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Author Biography

Ashmita Dahal Chhetri, Kathmandu University, Nepal

M.Phil. Scholar in Management

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Published

2021-01-31

How to Cite

Chhetri, A. D. (2021). Consumers attitudes towards cosmetic products in Chitwan, Nepal. Nepalese Journal of Management Research, 1, 70–75. https://doi.org/10.3126/njmgtres.v1i0.37325

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Section

Articles