Impact of Relationship Marketing on Customers Loyalty

Authors

  • Mahesh Prasad Upadhyay HOD of Marketing and Management, Balkumari College, Nepal

DOI:

https://doi.org/10.3126/njmgtres.v4i1.63693

Keywords:

Need arousal, insurance company, brand loyal, claim management, quality service, personalized service

Abstract

Relationship marketing is the efforts done by insurance companies making long lasting and profitable relationship with these customers. The main objective of this research is to analysis impact of relationship marketing to make customer’s brand loyal towards insurance companies of Chitwan. In this regards, results are found out the personalized service makes customers’ brand loyal towards insurance company of Chitwan. Thus relationship marketing ensures to make brand loyal towards insurance companies.

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Published

2024-03-13

How to Cite

Upadhyay, M. P. (2024). Impact of Relationship Marketing on Customers Loyalty. Nepalese Journal of Management Research, 4(1), 7–10. https://doi.org/10.3126/njmgtres.v4i1.63693

Issue

Vol. 4 No. 1 (2024)

Section

Articles

License

The journal allows the author to hold the copyright and retain publishing rights without restrictions.