Shrestha, S. K., Thapa, G., Karki, T. B., Shrestha, H. L., & Neupane, D. (2025). Understanding Tourist Brand Loyalty: Key Antecedents in Annapurna Region’s Resorts in Nepal. Nepal Journal of Multidisciplinary Research, 8(4), 339–351. https://doi.org/10.3126/njmr.v8i4.85664