POKHREL, Pragyan. Effectiveness of Athlete Endorsements in Enhancing Brand Awareness: Insights from Nepal. Nepalese Journal of Management Science and Research, [S. l.], v. 9, n. 1, p. 199–221, 2026. Disponível em: https://www.nepjol.info/index.php/njmsr/article/view/92287. Acesso em: 3 apr. 2026.