Somasekhara, M. (2026) “Artificial Intelligence and the Transformation of Sustainable Rural Consumers’ Buying Behaviour: A Study in Andhra Pradesh, India”, Nepalese Journal of Management Science and Research, 9(1), pp. 34–51. Available at: https://www.nepjol.info/index.php/njmsr/article/view/92279 (Accessed: 3 April 2026).