Phuyal, S.; Neupane, K.; Timilsina, U. S.; Silwal, S.; Khadka, D. K. Impact of Green Marketing Mix on Purchase Behavior of Environmentally Conscious Consumers of Kathmandu Valley in Fashion Industry. New Perspective 2025, 8 (1), 33–46. https://doi.org/10.3126/npjbe.v8i1.85395.