Vol. 8 No. 1 (2025)

Cover NPJBE

Published: 2025-10-15

Editorial

Preliminary Part

New Perspective: Journal of Business and Economics

i–vi
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Prioritizing HRM and Apprenticeships for Enhanced Productivity

Anjay Kumar Mishra, Tanka Prasad Bhattarai

1–6
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Research Article

Customer Retention in E-Payments: Identifying the Key Determinants

Silvana Pradhan, Yeshaswi Shrestha, Pema Dharpo Gurung, Suyog Munikar

7–18
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Impact of Customer’s Perception on Green Banking Development: A Study in the Kathmandu Valley

Shristy Yadav, Ichchha Gahatraj, Arya Nishant, Mohit Bahadur Shrestha

19–32
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Impact of Green Marketing Mix on Purchase Behavior of Environmentally Conscious Consumers of Kathmandu Valley in Fashion Industry

Sanskriti Phuyal, Kritika Neupane, Urja Shree Timilsina, Sneha Silwal, Dipjal Kumar Khadka

33–46
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Impact of Social Media Marketing Activities and ESG Disclosure on Brand Building: A Mediating Role of Customer Engagement

Pratibha Rajbanshi, Swornim Shrestha, Annanya Pradhan, Dipasa Shrestha, Nisha Khadka, Ritesh Kumar Thakur

47–65
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Leveraging Green Finance and Digitalization for enhancement of SMEs’ performance in Nepal: Mediating Role of Sustainable Business Practices

Romy Shrestha, Adrija Shrestha, Mohit Tiwari

67–83
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Managerial Perspectives on the Impact of HRD Programs and Psychological Empowerment on Employees’ Innovation Behavior and Performance in Developing Economies

Yogendra Adhikari

85–98
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Public Sector Budgeting Reforms and Their Impact on Economic Growth: Lessons from Developed and Emerging Economies

Mbonigaba Celestin, Shila Mishra

99–118
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Quantifying Student Satisfaction: Teaching Quality, Infrastructure, and Support Services

Tara Prasad Gautam, V T Shailashri, Shila Mishra

119–134
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Self-Regulation Predictability on Active and Passive Procrastination Among Academics in Higher Education

Navraj Bhusal, Raj Kumar Bhattarai

135–145
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Turn of the Month Effect in Nepalese Stock Market: During and After COVID-19 Period

Sumedha Rijal, Vinayak Varal, Devansh Lath, Isha Phaiju

147–156
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