Vol. 9 No. 1 (2026)

Cover NPJBE

Published: 2026-10-06

Editorial

Basic Information of the Journal

Kathmandu College of Management Management

i–vi
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Reimagining Nepal’s Academic System: From Degree-Centered Education to a Learning, Innovation, and Impact Ecosystem

Anjay Kumar Mishra

1–10
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Research Article

Influence of Social Media Marketing on Cultural Values and Purchase Intention among GenZ in Nepal: The Moderating Role of Cultural Sensitivity

Utkarsha L Joshi, Ayus Shrestha, Pranjal Beriwal, Aastha Neupane, Priyanka Malla

11–31
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The Factors Affecting Client Satisfaction in Market Research Services in Nepal

Somikumar Jung Panday, Avani Karki, Shravak S Tuladhar, Dipesh Gurung

33–53
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Influence of Behavioural Biases on Investment Decisions among Gen Z Investors in Nepal: A Moderating Role of Financial Literacy

Arvan Prakash Pandey, Samriddha Raj Timilsina, Anuja Koirala, Anjal Kayastha, Alisha Shakya

55–69
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Impact of Fintech Adoption on Environmental Performance of Employees in Nepalese Financial Sector: A Mediating Role of Technological Knowledge

Somi Agrawal, Aashika Bhandari, Swasti Shrestha, Ryan Singh Maiya, Karib Gautam

71–87
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Beyond Convenience: How Digital Banking Service Quality Shapes Customer Satisfaction

Bishal chaudhary, Priya Kumari Mishra

89–98
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The Stock Market’s Reaction to Merger Announcement

Ajay Kumar Shah

99–109
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Experience of Faculty Development Programmes among Nepali Management Educators

Durga Prasad Acharya

111–130
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Public Expenditure on the Transport Sector and Agricultural GDP in Nepal: An ARDL Bounds Testing Approach

Ramesh Prasad Adhikari, Ashish Pant

131–142
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Strengthening Local Governance Through Flexible Work: Hybrid Work Implications for Employee Well-being and Public Financial Management

Mohammad Sabir Hussain Ansari

143–157
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Artificial Intelligence Adoption and Employee Well-Being in Hybrid Work Environments

T G Ashwini , P Radha

159–168
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