Shrestha, S., Limbu, S. K., Shrestha, S., & Basnet, A. (2025). The Awareness Paradox: Why Better Knowledge of Digital Marketing Boosts Appreciation Without Reducing Skepticism. NPRC Journal of Multidisciplinary Research, 2(4), 281–289. https://doi.org/10.3126/nprcjmr.v2i4.78378