Factors Influencing the Growing Demand of Cardless ATM Cash Withdrawal

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DOI:

https://doi.org/10.3126/pjm.v13i1.78538

Keywords:

Cardless ATM, Perceived Security, Financial Technology, Nepal, Consumer Behavior

Abstract

This study investigates the factors influencing the rising adoption of cardless ATM cash withdrawals in Nepal, focusing on perceived ease of use, customer trust, perceived usefulness, perceived security, and amount of information. Using a mixed-method approach with 107 respondents, data were analyzed via SPSS, revealing that perceived security and amount of information significantly drive demand, while traditional factors like ease of use and trust showed weaker impacts. These insights challenge conventional assumptions and offer actionable strategies for financial institutions to enhance user adoption through targeted security measures and educational campaigns.

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Author Biographies

Sajeeb Kumar Shrestha, Tribhuvan University, Nepal

Faculty of Management

Ayushi Singh, Tribhuvan University, Nepal

Faculty of Management

Dipak Mahat, Apex Professional University, India

Faculty of Management

Dasarath Neupane, Nepal Philosophical Research Center, Kathmandu, Nepal

Research Export

Tej Bahadur Karki, Nepal Philosophical Research Center, Kathmandu, Nepal

Research Export

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Published

2025-05-21

How to Cite

Shrestha, S. K., Singh, A., Mahat, D., Neupane, D., & Karki, T. B. (2025). Factors Influencing the Growing Demand of Cardless ATM Cash Withdrawal. People’s Journal of Management, 13(1), 49–57. https://doi.org/10.3126/pjm.v13i1.78538

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Articles