Gupta, N.K. and Adhikari, K. 2026. Assessing the Effectiveness of Loyalty Programs on Consumers’ Buying Behavior: Evidence from Kathmandu Valley. Quest Journal of Management and Social Sciences. 8, 1 (May 2026), 203–217. DOI:https://doi.org/10.3126/qjmss.v8i1.91926.